Pawmicon Soars Back into AleSmith Brewing Company July 20th


Helen Woodward Animal Center’s Most PUPular Summer Event Celebrates Superfuzzies, Big and Small…

In just a few weeks, Helen Woodward Animal Center returns with one of the most ambitious cross-over events in the history of pets and PUP-culture – PAWmicon!  The adorable event invites pets (and their people) to celebrate the spectacular feats of superhero adopters at this annual Pop Culture-themed Dog Cosplay spectacle.  Paying homage to Comic-Con International, the 12th Annual PAWmicon will burst back onto the scene, in full tail-wagging force, with activities for Superfuzzies big and small.  Helen Woodward Animal Center and Blue Buffalo bring you PAWmicon, Sunday, July 20, from 11:30 a.m. to 2:30 p.m. at AleSmith Brewing Company, located at 9990 AleSmith Ct, San Diego, CA 92126.

Helen Woodward Animal Center launched PAWmicon in 2012 based on an observed parallel between orphan pets and Comic-Con attendees.  While comic book enthusiasts wait all year for Comic-Con International, hoping to catch a glimpse of their favorite action-adventure stars, orphan dogs and cats at Helen Woodward Animal Center will wait a lifetime to meet their superheroes – individuals with one sole mission: to rescue an orphan pet.  Planned as a cute adoption gimmick, the promotion drew the attention of fans and animal-lovers from across the city, eventually blossoming into an annual event that has grown in pup-ularity and gained global attention with each passing year.

Helen Woodward Animal Center is delighted to welcome pets and people back to PAWmicon for some nose-to-nose, meet-and-greet action. This family-friendly event is FREE to attend and encourages Pop-Culture Fanatics to grab their canine sidekick and celebrate with themed photo backdrops, animal art vendors, musical bingo, games and activities for kids, opportunity drawings, food trucks and more.

The highlight of the event is the all-important PAWSplay Contest for superheroes and their heroic pets.  The PAWSplay Contest is separated into three fun categories including Superheroes & Super Villains; Pop Culture Pets, and Dynamic Duos, Trios & More, for those who want to dress up alongside their fuzzy family member or have multiple pets in costume.

Admission into PAWmicon is FREE but tickets should be reserved in advance.  For the true super-fans, PAWmicon is offering $30 Limited Edition VIP Lounge Tickets that include a lunchbox from Raising Cain’s, a beer from Ale Smith Brewing Company, sweets from Nothing Bundt Cakes, a gift bag from Kahoots Feed and Pet, and premium viewing of the PAWsplay Contest.   PAWsplay Contest entries are $20 per pet, per category.  Musical Bingo entries are $10 per bingo card.   2024 limited-edition PAWmicon t-shirts can be purchased for $25.

Get FREE or Limited Edition VIP admission tickets and/or enter paid contests here: pawmicon.org.  (Proceeds from PAWSplay contests and activities, all support Helen Woodward Animal Center pets and programs.)

Then grab your snuggly superhero and the whole family and head to PAWmicon at AleSmith Brewing Company on Sunday, July 20, for a celebration of heroes big and small!

For more information about PAWmicon, visit pawmicon.org.

About Helen Woodward Animal Center

Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 90,000 people and more than 10,000 animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the International Home 4 the Holidays pet adoption drive, the International Remember Me Thursday® campaign and The Business of Saving Lives Workshops, teaching the business of saving lives to animal welfare leaders from around the world.  For more information, go to:  www.animalcenter.org.

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