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SUBLIME AND ALESMITH BREWING CO.’S SUBLIME MEXICAN LAGER GETS SoCal RELEASE DATES

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LAUNCH EVENT AND KEG-TAPPING CEREMONY SCHEDULED FOR JULY 15TH AT ALESMITH BREWING CO. TASTING ROOM

“Summertime in a Sixer” Celebrates 25th Anniversary of Sublime’s 40 Oz. to Freedom Album

LONG BEACH, Calif. / SAN DIEGO (JUNE 22, 2017) – San Diego’s AleSmith Brewing Co. and legendary Long Beach reggae-punk pioneers Sublime announce today that Sublime Mexican Lager, a collaborative effort between band and brewer to celebrate the 25th anniversary of the original release of Sublime’s debut album, 40oz. to Freedom, will be introduced in Southern California on Saturday, July 15.

Sublime Mexican Lager Can Hero_PRTo coincide with the launch, AleSmith Brewing Co. will host a release party featuring a keg-tapping ceremony, poster signing by drummer Bud Gaugh and Opie Ortíz, designer of the Sublime ‘sun’ logo, food trucks, live graffiti artists and music from DJ PRODUCT 1969c, who worked on Sublime’s album Robbin’ The Hood. Details at www.AleSmith.com.

About Sublime Mexican Lager

Sublime Mexican Lager is a thirst-quenching, 5.2% ABV twist on a traditional Vienna-style lager highlighted by a grainy, malt-forward sweetness and easy drinkability. It’s clean, crisp and balanced with a smooth finish.

The initial Southern California release of Sublime Mexican Lager will be on draught and in limited-edition 40 oz. bottles featuring script written in real platinum. The 40 oz. bottles ($9.99) will be available for pre-order beginning July 8 at Eventbrite and can be claimed at AleSmith’s San Diego brewery beginning July 15. Six-packs of 12 oz. cans are slated to hit shelves in numerous states mid-August.

 “The goal from the start was to create a beer that the band and its fans would love without compromise,” said Peter Zien, owner and CEO of AleSmith. “When you think musical pioneers Sublime, you think sun, surf, good vibes and mash-up of styles. We channeled all that and put summertime in a sixer.”

 Sublime manager Dave Kaplan agrees. “From our very first meeting this was obviously a perfect fit. The classic Sublime ‘sun’ logo on a beer label is a no-brainer. We just needed a world-class beer to go inside and we found it with AleSmith.”

 How it happened

The relationship between AleSmith Brewing Co. and Sublime is one forged from a mutual commitment to authenticity. Since 1988, Sublime’s commitment to independent music and the cool SoCal lifestyle has been rewarded with an ever-growing fan base and album sales of more than 17 million. Likewise, since 1995, AleSmith Brewing Co. has dedicated itself to creating the highest quality beers while promoting an understanding and appreciation of craft beer, its styles and its traditions, to all that appreciate craft beer.

“This is the one! It doesn’t taste like anything else,” Sublime co-founder Bud Gaugh said of Sublime Mexican Lager. “The flavor is great and it has a craft beer flare with a true Mexican lager taste.”

“Being a beer lover, I’m so proud to partner with an elite world-class brewery like AleSmith and I know Sublime fans will absolutely love it,” added Troy denDekker, widow of original Sublime front man Bradley Nowell. “Like Bradley sang, ‘That second beer was such a turn on.’”

ABOUT ALESMITH BREWING COMPANY

Forged in 1995, AleSmith has been recognized by consumers and critics alike as one of the world’s foremost craft brewers. Accolades have included numerous medals won at prestigious national and international beer competitions. The company was named Small Brewing Company of the Year at the Great American Beer Festival in 2008. Today, AleSmith operates in a 105,500-square-foot, state-of- the-art brewery where it employs an 85-barrel brewing system to produce a range of world-class beers such as Speedway Stout, IPA, Nut Brown Ale, X Extra Pale Ale and San Diego Pale Ale .394. AleSmith beers are distributed in 26 U.S. states and eight countries. Visit us at www.alesmith.com and on Facebook, Twitter, and Instagram (@AleSmithBrewing).

 ABOUT SUBLIME

Sublime, the Long Beach, Calif. Reggae-punk/Alternative Rock trio was founded in 1988 by Eric Wilson, Bud Gaugh and Bradley Nowell. Their first self-produced album 40oz. to Freedom was released in 1992 via the band’s label Skunk Records. The success of that album and heavy radio exposure by Southern California’s KROQ (two years after its initial release) secured Sublime signing to MCA Records in time for the band’s 1994 sophomore album Robbin’ the Hood, which revealed an experimental ethic more in keeping with cut-and-paste dub than the well-tuned rage of the Cali punk revival. The album performed well at college radio and set the stage for the breakout success of their self-titled third album.

On May 25, 1996, however, lead vocalist and guitarist Nowell tragically passed away and the band collapsed, but the eponymous SUBLIME was still slated for a July 1996 release. On the strength of the chart-topping alternative radio hit “What I Got,” the album was certified gold by the end of 1996. “Santeria” and “Wrong Way” followed and enjoyed heavy airplay, and their self-titled album eventually sold more than six million copies, making it one of the most popular reggae-punk albums in history. Such success spread to the band’s earlier albums too, leading 40oz. to Freedom to double-platinum sales and Robbin’ the Hood to gold certification. Sublime have gone on to sell 17 million records in the US and their genre-defining music and their cultural influence is stronger today than ever before.

Sublime Online:
Official Website: www.sublimeLBC.com
Facebook: www.facebook.com/sublime
Twitter: www.twitter.com/sublime
Instagram: www.instagram.com/sublime

Sublime Press Contacts:
Jean Sievers
CO5 Media – Los Angeles
Jean@CO5media.com

Lauren Mele
CO5 Media – Los Angeles
Lauren@CO5media.com

 AleSmith Press Contact:
Colin Baugh
Emblem PR
Colin@EmblemPR.com
323-219-3427